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Hi, I'm Andrew, the founder of Gradkin - A Branding and Networking platform to connect Candidates with Employers. On Gradkin's Blog we draw on the experience of many professionals to share their knowledge and establish this site as the premier careers resource in Asia. Feel free to share your thoughts to enhance the learning experience for all. Cheers.Social Media
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Monthly Archives: March 2010
Top 5 Qualities Employers Seek in Fresh Graduates
The landscape of graduate recruitment has changed. We’re surpassing the era where employers would hire candidates based solely on experience, skills or grades and transpiring into a period where many of the softer human qualities are desired in fresh talent. … Continue reading
Found your Personal Brand on Passion
In a previous post I mentioned that the best way to discover your brand is by writing down your perception of yourself, and others’ perception of you. But how do you go about building a personal brand in the first … Continue reading
Posted in Personal Branding
Tagged Gen-Y, generation y, graduate career, passion, personal brand, personal branding
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To Friend or not to Friend, that is the Question
Professors, Students and Facebook just don’t mix.
At least that’s what the former two parties will tell you. Facebook’s mission on the other hand is “to give people the power to share and make the world more open and connected.” … Continue reading
Posted in Polls
Tagged facebook, professor, social media, student, twitter, university
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NUS Careers Fair – Presentation on Personal Branding 2.0
On February 4th I had the honour of speaking at the NUS Careers Fair to students about the importance of online branding. Overall it was a success and I had some positive feedback from the students. The biggest challenge … Continue reading
Posted in Personal Branding
Tagged Andrew Abraham, NUS, NUS Careers, NUS Careers Fair, personal branding
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It’s too late for excuses
Human beings are generally responsible creatures – with most things anyway. But when it comes to being late no one is ever at fault. Have you noticed that as well?
There’s a plethora of excuses that people generate to excuse their … Continue reading
Posted in Workplace Etiquette
Tagged being late, late for work, never on time, punctual, punctuality, running late, tardiness, traffic excuse
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900 HR professionals can’t be wrong…
I came across an article today in Human Resources Online that supports the use of Social Media for recruitment. Here are the main points that I’ve extracted from it:
Close to 80% of respondents use social media to stay updated on … Continue reading
Personal Branding advice from fashionista Ivanka Trump
I was very excited to “stumble upon” the next article by Dan Schawbel a Personal Branding expert, located in the USA. In this post he interviews fashion icon and businesswoman Ivanka Trump. Although most famous for being the daughter … Continue reading
Posted in Personal Branding
Tagged dan schawbel, Donald Trump, ivanka trump, personal brand, personal branding, Trump
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Think of Yourself Like a Product
A Brand is what differentiates a product from its competitors. People that want to drive prestigious cars will select Mercedes Benz, whereas those that prioritise safety will opt for Volvo. Toyota also had the reliability section of the market cornered … Continue reading
Win an Apple iPod touch
Branding is one of the most pivotal elements of a successful product and the same applies to people. How you differentiate yourself from others comes down to your Personal Brand.
Gradkin is currently running a contest to encourage students to cultivate … Continue reading
Posted in About Gradkin, Competitions
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Is it unethical for Recruiters to screen candidates using Social Media?
Well this is a question that I have received mixed reaction to. Some people are adamantly against this practice and feel that recruiters screening candidates this way are acting insidiously. Others however, believe that it is no different from candidates … Continue reading




