The Gradkin Story…
In today’s economic market the war for talent may have changed somewhat. But with an upturn in sight, companies need to refocus their efforts on engaging today’s millennials in order to build a strong workforce prepared for the challenges of tomorrow. The global financial crisis may have crippled commerce and forced some organisations to surrender their market dominance, but the strongest players have emerged due to their attention to attract, motivate and retain top talent.
The mission to compete in a global environment by building a strong corporation of the best candidates starts today!
Who: Gradkin is open to all students and recent graduates of degree issuing institutions and colleges in Singapore, including overseas universities with local representative campuses. It will subsequently be rolled out at other institutions across Asia.
What: Gradkin is an online application intended to provide university students with a platform to showcase who they are and how they can add value to their future employers. The platform also enables companies to illustrate their culture and ultimately attract the right candidates.
Why: So many reasons! Today, the process of graduate recruitment is inefficient and we believe it can be enhanced significantly. Students desire a more interactive and informative method to their job search and companies require a direct platform to reach out to the best talent. We’ve already seen this trend materialise as companies utilise popular social networking sites; however in our opinion, these existing technologies are not suitable for graduate recruitment.
Where: Initially Singapore, with a view to expand across Asia.
When: The beta version has been released to an invited community with the next release being open to the public from March 1st, 2010.
How: By leveraging innovative web 2.0 technologies, candidates and employers can cultivate a unique profile that demonstrates their identity while engaging in virtual discussions about careers.
Andrew C Abraham – Founder
Andrew is Founder of Kintuition, a company that aims to foster interpersonal skills and emotional intelligence among Gen-Y in Asia. He offers a unique perspective on Gen-Y, being one himself and having recruited and managed this generation. His previous positions in Sales, Communications and Human Resources have given him an insight into understanding what truly motivates this new generation of Millennials. The company has sole proprietary rights to Gradkin.
Andrew is a confident and articulate communicator, passionate about entrepreneurship and the opportunities it creates to see change for a better world. He has been invited as a speaker to various events to share his knowledge on such topics as Careers, Generation-Y and Personal Branding.
Aside from his professional career, he is a fitness and yoga devotee and trains in the martial art of Brazillian Jiu Jitsu.
Rubify – Development Team
Rubify is a skilled technical team that has been programming with Ruby on Rails for many years. They use agile methodology that acknowledges that the most useful features of an application are often only discovered by using what already exists, and thus delivers working software to the client at regular intervals. Rather than providing cookie-cutter solutions that ignore the needs of customers, they offer intelligent interfaces that place the emphasis on user experience and satisfaction.
