Tag Archives: generation y

Top 5 Qualities Employers Seek in Fresh Graduates

The landscape of graduate recruitment has changed. We’re surpassing the era where employers would hire candidates based solely on experience, skills or grades and transpiring into a period where many of the softer human qualities are desired in fresh talent. … Continue reading 

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Found your Personal Brand on Passion

In a previous post I mentioned that the best way to discover your brand is by writing down your perception of yourself, and others’ perception of you. But how do you go about building a personal brand in the first … Continue reading 

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Think of Yourself Like a Product

A Brand is what differentiates a product from its competitors. People that want to drive prestigious cars will select Mercedes Benz, whereas those that prioritise safety will opt for Volvo. Toyota also had the reliability section of the market cornered … Continue reading 

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Attracting, Motivating and Retaining Your Generation Y Talents!

The above was the focus of an event that took place in late October last year, jointly brought to you by National University of Singapore and the Singapore Business Federation.
The rationale for holding such an event was to debunk some … Continue reading 

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Generation-Y so different?

They are a generation of many names. Also known as “Echo Boomers” (for their being the echo of the Baby Boomers), the “Millennials”, the “Net Generation” (for obvious reasons), the “Dot-com” generation, “Trophy kids”, and, very appropriately, “Generation Y Not”.
But … Continue reading 

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Personal Branding you say?

In order to understand personal branding, let’s first discuss the concept of “branding” in general. As explained to me by a business associate of mine, Jacky Tai of Strategicom, branding refers to the act of planting a certain conception about … Continue reading 

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